You’re ready to join IG and already have the perfect name in mind… only to find out your preferred name is already taken. Not to worry, picking an Instagram username is not as easy as it sounds, it’s picking up the name your new followers will relate to you and your brand, that’s why is so important to follow a few guidelines to make the task a bit easier.
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- Make it memorable
Something that’s catchy, funny, outrageous if you want, just something that will spark curiosity amongst the other users enough for them to search for it – which can directly impact your engagement levels and follower count. Play with the words and characters, invent some new words, let yourself have some fun with it; it will reward you later on.
- Make it easy to spell
Now, now, I’m sure Mary Poppins would get creative with her Instagram username, but I don’t think @supercalifragilisticexpialidocious would be something people would be all that willing to search for – (or that they would remember the spelling enough to properly look for it.) In fact, the easier your username is to spell, the easier it is to search, which I have already said impacts on your follower count. So, just don’t get too crazy with the words, okay?
- Be consistent across all your social media profiles
Before deciding your brand new Instagram username, make sure it’s also available on the other social platforms you may want to use to promote your brand. Keeping your username consistent will make you look more professional and is a great way for all your social channels to combine and be easily related to one another. But remember that some platforms don’t allow the same character count on their usernames, so try to make them the most akin as possible even if they are shorter.
- Emphasize your brand’s offering
With more than 1 billion users, the probability of your brand name still being available on Instagram is… quite slim. Nevertheless, this can be a great chance to supplement an additional keyword that hints at the values, products, or services your brand offers. It’s an easy hack that many already established brands already do and more frequently than you think, fluctuating from a subtle nod to an industry, to a more direct mention of a product or service. This simple hack will highlight just what your brand does, at the same time as it improves your chances of being discovered through searches for your picked keyword.
- Keep long-term goals in mind
As I said above, emphasizing your brand’s offering in your Instagram username can be a nice way to increase awareness of your values, products, or services. On the other hand, it’s important to keep your long-term business goals in mind. If you plan on expanding your product reach in the future, don’t tie yourself to just one product in your Instagram username. In its place, go for more general terms that will give you the liberty to rise in the direction you’re aiming for. Thinking into the future can save you from a bothersome rebrand that could harm your discoverability and influence negatively your engagement levels.
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